“We began to Focus on our packaging, and we understood that we needed to make a thing that wasn’t about getting poured, but that might be eaten just how bottle water was,” Swanson reported. “We built an ergonomic bundle that customers would need to consume from, and launched in 2016.” https://gabletopcartons.health.blog/2024/12/10/exploring-sustainable-water-packaging-a-step-towards-eco-friendly-hydration/