Forget old-school ads—TikTok influencers are the new marketing MVPs. Whether they have 5K or 5 million followers, these creators command attention through real, engaging, and viral content. Brands love them for their deep audience trust, insane reach, and ability to make anything—from snacks to skincare—go viral in seconds. It's marketing with personality. https://smashfame.com/what-is-a-tiktok-influencer/